CAE, Vice President, Marketing & Membership, National Investor Relations Institute, United States

Michael McGough joined the National Investor Relations Institute (NIRI) as vice president of marketing and membership in July 2005. At NIRI, Mr. McGough is responsible for strategy and implementation of all membership and marketing programs, as well as oversight for NIRI’s 30 local chapters. He serves as the staff liaison to the NIRI Board’s Member Services Committee, and ensures that the association meets member needs for investor relations information, education, networking, and advocacy. Highlights of his tenure at NIRI include centralizing marketing functions.      

Prior to joining NIRI, he worked for Marketing General Inc. (MGI), one of Washington DC’s largest advertising/marketing agencies, from 1997 to 2005. As senior account director, Mr. McGough developed strategies for associations including the Financial Planning Association and the National Association of Insurance and Financial Advisors.

Before MGI, he served in the marketing department of auto insurance giant GEICO, a Berkshire Hathaway Inc. (NYSE: BRK.A) company from 1987 to 1997. At GEICO, Mr. McGough developed comprehensive advertising and marketing strategies for association markets.

He is a member of the American Society of Association Executives (ASAE), and is a Certified Association Executive (CAE).